Position Montreal among the world's most recognized fashion metropolises by rallying industry players around an image that is unique to Quebec, modern, well-known and a source of pride.

Maximize the skills of the sector's workforce by implementing solutions, programs and initiatives to ensure the development, attraction, recruitment and retention of talent in line with the industry's current and future needs.

To help industry become more innovative by encouraging entrepreneurship, the integration of new technologies and the development of a culture of innovation at all levels of the corporate value chain.

Raise Montreal's profile as a fashion metropolis and stimulate international market development in targeted territories by rallying the industry around high-impact, unifying export initiatives and making greater use of digital opportunities.

The new working group on sustainable development will lead initiatives aimed at promoting responsible and ethical practices across the various activities within our ecosystem. Its goal is to guide businesses toward a more socially and environmentally responsible economy.