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For over 20 years,  Anne-Marie Chagnon has been an artisan jeweler who works with respect for and protection of environmental resources. Her handmade jewelry is produced with the aim of minimizing the importation of materials. Her collections possess artistic depth and timelessness, designed to be cherished for a long time. In addition, the company aims to ensure the longevity of their jewelry by offering repair and restoration services.

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Her involvement in the community and commitment to various committees demonstrate her passion for sharing and exchange. The Anne-Marie Chagnon brand volunteers with associations such as the Conseil des métiers d'art du Québec and the metropolitan fashion cluster. Her contribution to the community is notable, with donations to organizations supporting women's health, active involvement with Le Chaînon, and more.

As the owner of their pewter foundry, Anne-Marie Chagnon benefits from autonomy in production and recycling. Their just-in-time manufacturing system (production done according to orders) functions effectively thanks to this acquisition. Their inventory is thus kept to a minimum, avoiding waste.

Despite her dedication to protecting natural resources, Anne-Marie Chagnon must produce with the materials available. The search for recycled materials remains a significant challenge. Indeed, obtaining certificates proving the recycled percentage of raw materials is often difficult.

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Generational challenges pose a barrier to the complete digitization of their communications. Offering a fully digital catalog, Anne-Marie Chagnon is undertaking a bold change for the jewelry industry.

Following a structured approach with PME Mtl, Anne-Marie Chagnon has established an internal environmental committee that oversees the development of a structure promoting sustainable and responsible practices. The committee's mission is to analyze practices with the aim of reducing resource usage and costs.

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Always striving for transparency and authenticity, the brand's actions are consistent with its desire to preserve the environment. The next steps for the brand would be to deepen its knowledge of the circular economy and create a range of jewelry made from residual materials!

The distribution of this article is made possible by the contribution of Détail Québec, the retail sectoral workforce committee.

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