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Fur: a durable, natural, and biodegradable material. Present in our economy for centuries, this noble material is promoted and valued by Créations Gama inc. By primarily using recycled fur in its creations and offering services such as remodeling, repairs, cleaning, and storage, this company extends the lifespan of both its products and the material itself. For Créations Gama Inc., slow and sustainable fashion is an important aspect that characterizes its business model.

Certainly, the controversy surrounding the use of natural fur poses a challenge for the company. The accessibility of non-biodegradable faux fur at lower prices from other clothing manufacturers casts a shadow on their efforts.

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The company distinguishes itself through customer education and network development. In addition to working with natural materials, Créations Gama Inc. is concerned about its overall impact and has made changes such as eliminating the use of plastic covers.

The company relies on various resources, including donations of fur coats, the availability of purchasing used fur coats, and information disseminated by Wearefur, the Canadian Fur Council.

By emphasizing that eco-responsibility is what keeps fur alive today, the company develops tools to raise awareness among customers about the real impact of their consumption. The educational aspect of the brand promotes a durable material with an environmentally friendly end-of-life, unlike substitutes that have a polluting purpose. Créations Gama Inc. promotes traditional expertise that is at risk of being lost. By rejuvenating the company with a modern and timeless approach, it proudly evolves. Advocating for the use of natural materials, the brand increasingly recommends opting for neutral-impact natural materials.

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To provide greater transparency to its customers, the company is undertaking traceability efforts for their new furs. Always keeping up with the latest trends, Créations Gama Inc. is exploring the possibility of including vegan leather or animal waste in its upcoming collections.

The distribution of this article is made possible by the contribution of Détail Québec, comité sectoriel de main-d'œuvre du commerce de détail.

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