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Embracing the concept of slow fashion, the company Elisa C-Rossow embodies eco-responsibility through various ecological actions. As the head of a local, human-centered company, the designer offers a range of timeless, neutral, and distinguished products. Made from 95% natural fibers, the garments are carefully crafted with ethical values, generating minimal waste.

The company even offers a zero-waste collection by recycling scraps of natural textiles into swing tags. Meticulous about details, Elisa considers every aspect of her offering to uphold her values and educate her customers about the true meaning of eco-friendly clothing.

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Natural materials tend to be more expensive, which poses a significant challenge for small and medium-sized enterprises (PMEs). Financial assistance for eco-friendly initiatives is often lacking or inadequate. Accessibility to packaging materials with a low environmental impact is difficult to acquire in small quantities, representing a substantial investment for a company of this size.

On the other hand, the Elisa C-Rossow brand highlights the advantages of being a small business. Implementing changes requires less investment, making it easier to gradually increase eco-responsible objectives. Keeping the principles of sustainable development in mind (Reduce-Recycle-Reuse), the company aims to continuously evolve towards the best ecological options. Through exchanges with their community and customer base, while staying true to their personal values, the designer continues to progress towards eco-responsibility.

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Regarding ecology, Elisa employs several strategies. In terms of design, the neutral color range minimizes material waste since the textiles are used from season to season. The clothing inventory system is established to have as little surplus as possible. As the products are made directly in the workshop, orders can be managed more efficiently, and scraps are sorted appropriately.

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The brand describes its ecological success through simple actions, without taking excessive risks. Elisa C-Rossow's next objective is to continue reducing its ecological footprint, including using compostable labels for shipping and creating garment covers from scraps.

The distribution of this article is made possible by the contribution of Détail Québec, comité sectoriel de main-d'œuvre du commerce de détail.

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