Flaura Cuir Végétal stands out with an upcoming launch of 100% bio-sourced vegetable leather made from apple waste. This duo of entrepreneurs is at the heart of creating a locally sourced material with low environmental impact. The development of this sustainable product revolves around a continuous focus on ecology. The brand promotes the influence of local craftsmanship by targeting both the Quebec and international markets. Their offering aims to reach the fashion, interior design, and even the automotive industry. Flaura Cuir Végétal emphasizes its ethical value and aims to spread an informative mission that goes beyond the product itself.

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Although the launch of Flaura Cuir Végétal seems impeccable in terms of eco-responsibility, some challenges can be anticipated :

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- The value of the product must be well perceived by consumers, as the goal is to offer a premium product that does not compromise on ecology.

- Vegetable leather competes with other types of leather already present in the market.

- Promoting the qualities of vegetable leather without criticizing competitors.

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The development of an innovative product also brings other challenges, such as financing, which can sometimes be complex to obtain. Thanks to its network, committees, contests, grants, and the support of its incubator in environment and clean technology,  2 Degrés, the company continues to grow.

The brand persists in its environmental mission by studying the product's life cycle. Through characterization tests supported by the CTT Group, the company aims to obtain certifications to support transparency and traceability in the manufacturing process.

With a particular focus on eco-responsibility, Flaura Cuir Végétal takes pride in its perseverance, transparency, and product ethics. They aim to sell leather that conveys a story and values. With a focus on continuous improvement, the company aims to achieve zero waste, process other types of waste materials, and work on a 3D printing system that offers even more creativity and versatility.

The distribution of this article is made possible by the contribution of Détail Québec, the retail sectoral workforce committee.