Mercedes Morin, a women's clothing brand, encourages its customers towards mindful consumption by offering a blend of classic styles and signature pieces. Local manufacturing is at the heart of this company, which values short supply chains with minimal environmental impact.

Operating with a thoughtful production system that minimizes excess, Mercedes Morin avoids inventory surplus. This practice helps prevent waste while reducing production costs. Another action taken to avoid losses is the use of fabric scraps for the production of accessories. Combining utility and aesthetics, their range of accessories perfectly complements the colors of their collections while serving as an interesting circular economy initiative.

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Packaging is an integral part of Mercedes Morin's eco-conscious choices. Despite the limited options, the brand manages to ship its products in recycled packaging. Sourcing natural fabrics is also challenging due to limited choices. Therefore, the brand turns to eco-friendly textile options when the fabric adequately aligns with the garment's durability.

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Mercedes Morin has implemented numerous changes, such as optimizing patterns to minimize textile waste. The goal of minimizing fabric scraps is also achieved through digital placements that maximize fabric efficiency. Their implemented textile sorting system promotes managing outputs, with the majority being transformed into accessories.

The strategies implemented at Mercedes Morin involve analyzing and organizing their productions to avoid clothing surplus. The expertise of this brand revolves around transforming their production remnants into new products.

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In addition to working on the development of their accessories collection made from fabric scraps, Mercedes Morin aims to create an eco-responsible section on its website. The objective would be to showcase their eco-friendly practices in their communications. Other ideas are emerging in the designer's mind, such as organizing a thrift event that would invite their customers to exchange their used clothing!

The distribution of this article is made possible by the contribution of Détail Québec, comité sectoriel de main-d'œuvre du commerce de détail.

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