Manik Fashion, a clothing and fashion accessories company, creates a portion of its collections using second-hand clothing or unsold pieces in order to give them new value. To achieve this, the company uses various sustainable paints and dyes that transform a used item into a unique piece. In addition to upcycling, Manik Fashion showcases its versatility by offering a clothing painting service for existing items in its customers' wardrobes.

Benefiting from the rise in popularity of thrift stores and the consumption of second-hand products, Manik Fashion joins this movement by also establishing an optimal marketing system for these unique and personalized pieces.

Parallel to this, Manik Fashion also designs its own pieces. The materials used are 75% natural or recycled materials. They locally produce creative and timeless clothing and accessories. It was after becoming aware of the negative impacts of the fashion industry that Manik Fashion adopted ecological values and aims to convey them to its customers. This aligns with their mission of sustainable fashion.

Transparency and traceability of used clothing and textiles are crucial for Manik Fashion but can sometimes be difficult to achieve. The company laments the lack of accuracy in the information provided by suppliers and highlights that so-called "eco-friendly" certifications can be misleading. Furthermore, the shortage of qualified Quebecois workforce in clothing production sometimes hinders completely local production. Manik Fashion has developed strategies to equip itself well in researching and validating information provided by its suppliers. The brand selects more durable materials instead of choosing those with the lowest prices.

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Combining their passion, style, and ecological consciousness, Manik Fashion aims to progress in eco-responsibility by bringing its entire production back to Quebec in the near future. Finally, their efforts to repatriate production are combined with a future project to have a selection of textiles made from 100% recycled or natural materials.

The distribution of this article is made possible by the contribution of Détail Québec, the retail sectoral workforce committee.